Why You Deserve Luxury Bath Towels

Why You Deserve Luxury Bath Towels

Luxury bath towels can turn your regular bathroom into the ultimate spa-like experience for you and your guests. But are they worth the hype? And what should you look for in a luxury bath towel set? 

We cover these questions and more in our detailed look at luxury bath towels. Read on to discover why you deserve a luxury bath towel set for your home. 

What Makes a Towel a Luxury Bath Towel? 

So, what exactly qualifies a bath towel as “luxury? And what should you look for when shopping for a luxury bath towel set? 

Here are a few things to consider to ensure you get the real deal.

The Material

Luxury bath towels are often made with Egyptian cotton, Turkish cotton, and Pima cotton. Each of these materials has extra-long fibers that make them soft, durable, absorbent, and breathable.

Some luxury bath towels are also made from bamboo. Derived from rayon, bamboo fabric is strong, soft, and known for its moisture-wicking capabilities that make for a super-fast drying experience. 

You can even find luxury towels with a blend of cotton and bamboo. For example, our luxury bamboo bath towels are made of 60% rayon from bamboo and 40% cotton. The best of both worlds, this luxury bath towel offers high-performing absorbency and a stylish corded dobby border finish in three neutral hues. 

The Construction

How a bath towel is made will also determine its quality. For example, a luxury cotton bath towel will either be made of combed cotton or ring-spun cotton. 

The combed process removes any short fibers or impurities from the yard, making the fabric fluffy and long-lasting. On the other hand, the ring-spun process takes long and short fibers and twists them together, resulting in a smooth, fine, and soft fabric. 

Note: Some towels are treated with a softening finish that may feel soft at first but wears out over time. Double-check the quality of the cotton towels so you can experience long-lasting luxury for years to come. 

The Weight

Towels weigh between 300-900 grams per square meter (GSM). Towels weighing 600 GSM or more are considered luxury since they’re more absorbent and plush. For example, our Liam Turkish Towel Collection has a 600 GSM, offering a great balance of being both soft and absorbent as heavier weighted towels but also cooler and fast-drying. 

The Size

Not only are luxury bath towels thicker and heavier, but they’re also generally bigger than standard bath towels. Peacock Alley offers a selection of luxury bath towels that measure 30 by 54 inches. We also have a high-end bath sheet collection that measures 34 by 60 inches if you’d like an even larger towel when bathing.

Perks of Luxury Bath Towels 

Now that we know what makes a luxury bath towel, it’s time to explore what makes them stand out. Here are a few reasons to consider investing in a luxury bath towel set. 

Spa-like softness 

Love that feeling when you’re at a spa, wrapped in a soft, luxurious towel? Then bring that feeling to your own home! Luxury bath towels offer next-level softness because of their high GSM and premium materials. Bamboo and high-end cotton — such as Turkish, Egyptian, and Pima — give a softness that dreams are made of. 


Since luxury bath towels are heavy and thick, they offer a faster drying time. In addition, towels made from premium fabrics like Egyptian and Pima cotton are known for their incredible absorbent properties. Bamboo rayon is also naturally absorbent. 


Yes, bath towels are practical, but they can be stylish, too. Fortunately, luxury bath towels often look as good as they feel. So if you’re going for that lavish 5-star hotel look, opt for an all-white towel set. Monogrammed towels are also an easy way to add a touch of elegance to your bathroom. 


While luxury bath towels come with a higher price tag, they’re also known for their longevity. Made of high-quality materials, they’re designed to maintain softness and stand up to frequent use and washing.

How to Care for Luxury Bath Towels

Properly caring for your luxury bath towels will help extend their soft, fluffy feel. Here are a few tips to ensure your towels stay plush for years. 

  • Wash frequently - Wash your luxury towels every three to four days. Using them any longer could expose you to bacteria. Plus, washing your towels twice a week will keep them soft and fluffy. 

  • Use less detergent – Too much laundry detergent can make your bath towels stiff. Use about half of the suggested amount on your luxury bath towels for the best results. 

  • Use less fabric softener - Skip the fabric softener every other wash to avoid any waxy build-up, which can affect the absorbency and softness of your towels.

  • Avoid over-drying - You can air dry your luxury bath towels or put them into the dryer. Just don’t over-dry them, as it could damage their delicate fibers. If air-drying, toss them in the dryer for a quick “no heat” fluff to soften them. 

  • Store properly - After drying your towels, promptly fold them to minimize wrinkles. Store your luxury bath towel sets in linen closets, bathroom racks, drawers — whatever storage space you have in your home. Just ensure the towels are completely dry so mildew doesn’t form. 

For more details on how to care for your luxury bath towels, check out our “Guide to Cleaning Towels.”

Luxury Bath Towels Made Skillfully & Responsibly 

Investing in luxury bath towels is a savvy choice for your well-being and home. Peacock Alley has the perfect luxury bath towel set to match your preference for décor, style, and plushness. 

We also source the majority of our fine-quality fabrics from the world’s most responsible mills in places like Portugal and Turkey. Our skilled artisans use these fabrics to sew beautiful bedding and bath linens. So when you buy bath towels from us — wherever they originate — you can do so with the peace of mind that you’re making a conscious choice.

Feel good knowing where your materials are coming from and indulge in the ultimate comfort of luxury bath towels from Peacock Alley.

Back to blog