(Effective Date: November 9, 2023)

This privacy policy describes how Peacock Alley, Inc. (“Peacock Alley”) collects, uses and shares information collected through our website, in our stores, and by other means. We hope the policy below will answer all of your questions regarding how we treat information gathered from visitors to Peacock Alley. Feel free to email us at with any questions you might have.


We collect information (1) directly from you when you provide it to us; (2) from third parties; or (3) automatically as you navigate this website. We or our vendors may collect the following information: name, billing address, shipping address, e-mail address, phone number, and payment card information ("Personal Information") when you interact with our website, use our chat feature, place an order with us, or sign up for periodic e-mail or mailing lists. We collect this information to identify and communicate with you, process your orders, and provide you with information and products that may interest you. We also collect and retain the contents of your communications when you utilize our chat feature. This information allows us to identify you, your purchase history, and other information to help us provide customer service.

We may also obtain Personal Information from third-party sources.

As you navigate our website, we use automatic data collection technologies to obtain information about your IP address, browser type, browser version, and the date, time, and use of the website. We use technologies such as cookies and web beacons for automatic data collection. We collect this information to help us estimate our audience size and usage patterns, store information about your preferences, recognize you when you return to our website, and serve you interest-based advertisements on third-party websites.

We also periodically conduct surveys of visitors to our Web site. This helps us better understand what our customers would like to see from us. We or our vendors may use this information for marketing research purposes. We may contact a visitor who responded to a survey for more information, but only if that visitor has told us that they don't mind being contacted.

In particular, our website collects (and has collected in the past 12 months) the following categories of Personal Information from consumers:

Category Examples Collected
Identifiers A name, billing address, shipping address, email address, phone number, payment card information. Yes
Biometric information Genetic, behavioral, or biological characteristics used to extract other identifying information such as fingerprints, voiceprints, iris scans, or other physical patterns. No
Internet or other network activity Browsing history, information on a consumer’s interaction with a website, application, or advertisement. Yes
Geolocation data Physical location or movements. Yes
Professional or employment-related information Current or past job history or performance evaluations. Yes
Inferences drawn from other Personal Information Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behaviors, and attitudes. Yes

If at any time you want us to delete or remove your Personal Information, you can send an e-mail to requesting that your Personal Information be deleted.


At Peacock Alley we collect and use Personal Information for the purposes of (a) fulfilling orders, (b) providing a high level of customer service, (c) gaining knowledge internally regarding what our customers want, (d) analyzing and improving the website and other services, (e) marketing, (f) identifying and communicating with you, (g) fulfilling any purpose for which you provide it, (h) carryout out our obligations and enforcing our rights, and (i) mailing circulars and special offers from Peacock Alley. We may also use your Personal Information in any way we describe when you provide the information, or for any other purpose with your consent. We may share email, cookie, or web beacon data with our marketing partners and marketing provider to provide better targeted marketing to our customers and to display advertisements to our advertisers’ target audiences. Although we do not disclose your Personal Information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria. We will not share credit card information with our marketing provider. If at any time you do not want to receive offers and/or circulars from us or wish to opt out of sharing you can send an e-mail requesting to opt out to


Peacock Alley will not share your Personal Information, except as follows:

(a) To Peacock Alley service providers that perform services on our behalf (e.g. credit card processing vendors) and will only use the Personal Information for that specific purpose;

(b) We may share your Personal Information (but not credit card information) with selected companies we approve for marketing purposes (including our marketing provider) and with third party marketing partners for commercial purposes;

(c) We may disclose Personal Information to the extent necessary to comply with applicable law or any governmental authority, to protect and defend the rights of Peacock Alley, to prevent or investigate misuse of the website or Peacock Alley’s services; or to protect against legal liability.

(d) We may disclose Personal Information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Peacock Alley’s assets.

(e) We may disclose your Personal Information to fulfil the purpose for which you provide it; with your consent; or for any other purpose disclosed by us when you provide the information.

(f) We may also disclose your Personal Information to comply with any court order, law, or legal process; to enforce our Terms and other agreements; or if we otherwise believe disclosure is necessary or appropriate to protect the rights, property, or safety of Peacock Alley, our customers, or others.

We may disclose the following categories of Personal Information:

Personal Information Category Category of Recipient
Identifiers Service providers; marketing providers and partners; auditors and legal counsel; successors
Biometric information N/A
Internet or other network activity Service providers; marketing providers and partners; auditors and legal counsel; successors
Geolocation data Service providers; marketing providers and partners; auditors and legal counsel; successors
Professional or employment-related information Service providers; marketing providers and partners; auditors and legal counsel; successors
Inferences drawn from other Personal Information Service providers; marketing providers and partners; legal counsel; successors

We do not sell Personal Information.


We ask that you tell us when you do not wish to receive periodic emails from us. We will only send email for marketing, customer service purposes, customers who have purchased on or any of our retail stores, and to those visitors who have indicated that they wish to receive other types of email from us. If at any time you wish to stop receiving email from us or you wish restrict the sharing of your Personal Information with unaffiliated third parties for promotional purposes or targeted advertising, you can always opt-out by sending an email to stating your request. Additionally, you may opt out of our email marketing communications by clicking on the opt out link at the bottom of any Peacock Alley marketing email and following the instructions necessary for submitting your preference.

We do not control the collection or use of your information by third parties to serve interest-based advertising. However, such third parties may provide you with options to limit the collection or use of your information for these purposes.


Texas law provides Texas residents with specific rights regarding their Personal Information. This section describes your rights and how to exercise those rights. You have the right to know certain information about our collection and use of your Personal Information. Upon confirming your identity, we will comply with your request to exercise your right to:

  • Confirm whether we process your Personal Information and provide access to that data.
  • Correct inaccuracies in your Personal Information, under certain circumstances.
  • Require Peacock Alley to delete Personal Information about you.
  • Obtain a copy of your Personal Information that you provided to Peacock Alley if it exists in a digital format.
  • Opt out of the processing of your Personal Information for purposes of targeted advertising and certain profiling.

You may send us an email at to request access to, correct or delete your Personal Information that you have provided to us. We may deny your request if fulfilling such a request would violate any law or legal requirement or cause the information to be inaccurate. Residents of other states may have additional Personal Information rights and choices.

To exercise your rights, please submit a request by emailing us at stating that you wish to do so.

We will confirm receipt of your request within 3 business days. If you do not receive a confirmation within that timeframe, please contact us at 1-800-496-2880 Monday-Friday from 8:30AM-5:00PM CT. It is our goal to substantively respond to your request within forty-five days of its receipt. If we require additional time, we will inform you of the reason and extension period.

We may decline a consumer request for certain reasons, including if we are unable to authenticate the request.

To appeal a decision regarding a consumer rights request, email us at with the subject line CONSUMER RIGHTS REQUEST APPEAL. We will inform you of any action taken or not taken in response to your appeal within 60 days after the date on which we receive your appeal.


Certain state consumer privacy laws may provide its residents with additional rights regarding our use of Personal Information.

California, Colorado, Connecticut, Virginia, and Utah each provide their state residents with rights to:

  • Confirm whether we process their Personal Information.
  • Access and delete certain Personal Information.
  • Data portability.
  • Opt-out of personal data processing for targeted advertising and sales.
California, Colorado, Connecticut, and Virginia also provide their state residents with rights to:
  • Correct inaccuracies in their Personal Information, taking into account the information's nature processing purpose.
  • Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects.

To exercise your rights, please submit a request by visiting or emailing us at To appeal a decision regarding a consumer rights request, email us separately at with the subject line CONSUMER RIGHTS REQUEST APPEAL.


Among our top priorities is keeping your Personal Information secure. We use Secure Sockets Layer (SSL) technology, which provides the highest level of security currently available for secure transactions, to encrypt payment transactions before being transmitted to us. Encryption is designed to help ensure information cannot be read or recorded as it travels over the Internet. You can tell you are sending information securely by the unbroken key icon or closed lock icon that should appear at the bottom of your internet browser’s window (depending on what browser you use). These icons will appear when you are placing an order on our Web site. In addition, you will see our site address change slightly, from http: to https: indicating a secure server connection is being used.

The computers that store your Personal Information are located in a separate facility which employs measures designed to secure your Personal Information. Your information, including Personal Information, may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Information, to United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Although we have implemented measures designed to secure your Personal Information, the transmission of information via the internet is not completely secure. Accordingly, we cannot guarantee the security of your Personal Information transmitted to our website, Any transmission of Personal Information is at your own risk, and we are not responsible for any circumvention of any privacy settings or security measures contained on the website.


We use cookies to provide our customers with streamlined ordering and other useful features, including for use advertising purposes. Cookies are pieces of information that are stored by your browser on your computer’s hard drive. Cookies make Web surfing easier for you by saving your customer identification information while you’re at our site. The use of cookies has become an industry standard used by most major Web sites. Most Web browsers automatically accept cookies, but you can usually change your browser to prevent that. Unless you have adjusted your browser setting to reject cookies, our system will use cookies when you access our website. Please continue to review our privacy policy from time to time so that you are aware of our current policy with respect to cookies.

The pages of our website may also contain small electronic files known as web beacons or pixel tags that will allow us to capture certain website statistics such as the number of users visiting pages or verifying system integrity.

The information collected using cookies or web beacons by our third parties may be associated with your Personal Information or information may be collected about your online activities over time and across different websites and other online services. This information may be used to provide you with interest-based advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about any targeted content, you should contact the responsible provider directly.


This website is not intended for children under 16 years of age. No one under age 16 may provide any information to or on this website. We do not knowingly collect Personal Information from children under 16. If you are under 16, do not use or provide any information on this website or through any of its features. If we learn we have collected or received Personal Information from a child under 16, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at


By using our Website, you agree to accept the Peacock Alley privacy policy. Make sure you read this policy carefully, because if you do choose to use our Web site, you automatically agree to this policy. If you do not agree to this policy, please do not use our Web site. We will post any changes to our privacy policy on this page. You are responsible reviewing this privacy policy to check for changes. We reserve the right, at our discretion, to change, modify, add, or remove products on our site.


For more information about this privacy policy or our privacy practices, contact us at: or 1-800-496-2880 Monday-Friday from 8:30AM-5:00PM CT.