Peacock Alley

Welcome to Peacock Alley, where our commitment to luxury bedding and bath linens is about more than beautiful sheets and towels.

In today’s increasingly fast-paced world, we still believe in taking the time to create linens that are simple, elegant, and impeccably crafted. We believe that everyday luxuries like bedding and home accessories can be modern heirlooms, and that the items you keep closest to you — sheets, bedding, towels — should be of the utmost quality.

It's so nice to meet you. The pleasure is ours.

Peacock Alley. Unlike the rest, for your rest.

For more than 40 years, Peacock Alley has been committed to crafting luxury linens that stand the tests of time and trends. Founded by Mary Ella Gabler in 1973, Peacock Alley began with Mary Ella’s colorful patchwork pillows.

Since then, we’ve evolved to focus on timeless, tailored luxury bedding and bath linens in our signature palette of soothing neutral hues. We craft our linens with pride and precision to stand up to real life, and to get even better with time and care.

We source the best fabrics and fibers from around the world to construct these luxury linens in Dallas, Texas.

So come on in and explore our bedding and bath collections.

Select your perfect luxury sheets in crisp, classic white, or choose from our signature palette of restful neutrals. Tell your personal bedding story with our cloudlike duvets and our matelassé coverlets and shams. Round out the experience with decorative pillows and cozy throws. Maybe you’ll add a personal touch in our monogram shop.

Carry the feeling of timeless beauty into your bathroom with our plush towels, tailored shower curtains and delightfully soft bath rugs. Our simple, timeless linens imbue your home with the relaxed, restorative elegance of a stay in your favorite hotel.

We’re so pleased to meet you. Make yourself at home.