A Heritage of
Quality & Comfort

our story

A Tradition of Excellence

Peacock Alley is deeply, uncompromisingly, passionate about luxury linens.


Peacock Alley Founder Mary Ella Gabler

our founder, mary ella gabler

A Woman, A Brand, A Legacy

Achieving the unthinkable in the face of adversity, Peacock Alley founder, Mary Ella Gabler, established the luxury linen market in the United States; all thanks to a little boudoir pillow. Since 1973, the mission for her family-run company has not changed. Just as in the beginning, we strive to elevate the every day with beautifully made, classically designed and sumptuously soft bed and bath linens.

Peacock Alley bath tub and bath mat

A Twist of Fate

The Dinner Party
To Remember

Growing up in Pennsylvania Dutch-country, Mary Ella was enamoured by the intricate artistry of the antique quilts that enveloped her childhood. This passion for handcrafted textiles inspired her to design her first boudoir pillow in 1971. While hosting a dinner party, the pillow caught the eye of a prominent Neiman Marcus buyer who was convinced he needed the pillows in his stores. After receiving her first order, Peacock Alley was born.

Credited with building the first woman-owned, woman-operated, multimillion dollar bedding brand in America, Peacock Alley remains family-owned and operated, today.

Staying true to our vision, we continue to create luxury linens that bring any style to life with a legacy of quality woven into everything we do.

"Her life story should be an inspiration to aspiring entrepreneurs. Mary Ella, with her fine family, has emerged as one of the most important interpreters of current trends. She understands her customers and elevates their tastes."

-Roger Horchow

Peacock Alley The Finest Materials On Earth
OEKO-TEX® Certified
Long-Staple Cotton

Our Commitment

The Finest Materials
On Earth

Consciously sourced and compassionately crafted, we search the globe for the finest cotton and fabrics. Our collections are imported from the best mills in Italy, Portugal and beyond; many of which who have a history of textiles that spans generations. In our workroom based in Dallas, Texas, we still hand cut, sew and embroider many of our most cherished pieces. Choosing quality production over mass production; less than 3% of the world's cotton is up to our standards. In our quest for excellence, we know that to make the most luxurious linens, you have to start at the source.

Peacock Alley Founder Mary Ella Gabler, CEO Jason Needleman, VP Josh Needleman

Fulfilling a Promise

To Make a Difference

Peacock Alley believes giving back to our community is not only a duty, but a privilege. With a focus on lending families in need a helping hand, we proudly support the following organizations.
Dwell with Dignity Community Partners of Dallas
A Legacy of Quality & Comfort Since 1973
Read the Story link
Peacock Alley Uncommon Thread Book

Read the Story

Explore Mary Ella's autobiography, which chronicles her rise to prominence from shattering the glass ceiling in the male-dominated halls of Wall Street to establishing the luxury linen market in the US.
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Peacock Alley Become an Expert

Become an Expert

Learn more about luxury bedding, how to choose the best bedding for your needs, and how to care for different types of luxury linens with our helpful guides.
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