What to Look for in Luxury Bath Towels

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What to Look for in Luxury Bath Towels

Hotels always seem to have the softest and most luxurious towels, don't they? Well, we’ve got good news for you. It’s possible to get this same exquisite feeling at home with your own luxury bath towels. It all comes down to practicing due diligence to select high-quality towels for your home with the same attributes you’ve experienced in hotel towels.

Use our comprehensive bath towel guide to know what to look for and to make the most informed luxury bath towel purchase.

→ Shop Top Recommended: Liam Turkish Towels

How to Choose the Best Bath Towels

Shopping for bath towels can be overwhelming. With so many to choose from, how do you know which will look, feel, and perform their best over the years. Three primary factors come into play:
  1. Absorbency
  2. Softness
  3. Durability

Here’s a closer look at each.

1. Absorbent Bath Towels

The heavier and thicker a towel is, the more absorbent it will be. Conversely, thinner and lighter towels are less absorbent. Premium fabrics like Egyptian cotton and Pima cotton are known for their amazing absorbency. 

Turkish cotton is also an excellent choice for absorbency with the added benefit of drying quickly thanks to a unique flat weave. 

And don’t underestimate bamboo. Derived from rayon, this naturally absorbent fabric also has moisture-wicking capabilities for super-fast drying. 

2. Softest Bath Towels

Again, towels made with premium cotton — such as Turkish, Egyptian, and Pima — all excel in terms of softness. Bamboo is another wise pick when it comes to ultimate softness. 

Keep in mind that some manufacturers treat towels with a softening finish that may feel soft to the touch, but wears off over time. Choosing high-quality cotton towels can help you avoid eventual disappointment. 

3. Durable Bath Towels

If you’re looking for durability, you can never go wrong with cotton, but it's far from the only choice for long-lasting towels. In fact, while cotton towels have long been the go-to choice for premier hotels, some have switched to bamboo towels because of their softness, strength, and durability.  

Luxury Bath Towel Sets

One of the best ways to stock up your bath with super-soft luxury towels is to invest in luxury bath towel sets. Containing a combination of bath towels, hand towels, and wash cloths, luxury bath towel sets are an ideal solution for savvy shoppers looking for all-in-one solutions. 

But keep in mind that all bath towel sets aren’t created equal. For high-performance across absorbency, softness, and durability, Turkish cotton, Pima cotton, Egyptian cotton, and bamboo will all deliver exceptional and lasting quality.


Compare Luxury Bath Towels

At Peacock Alley, all our luxury bath towels are designed with comfort and quality in mind. Here are a couple of our favorites.

Liam Turkish Towel Collection

These Turkish towels embody classic luxury while simultaneously embodying modern innovation thanks to state-of-the-art looming techniques and facilities. Other qualities include:

  • Next-level performance across strength, softness, and absorbency thanks to extra long fibers 
  • Increased fluffiness and softness with every wash 
  • Remarkable affordability

Bamboo Bath Towel Collection

This best-of-both-worlds bath towel set is also a standout with features including: 

  • 60 percent rayon from bamboo and 40 percent cotton fabrication
  • Minimalist in design, but big on plushness, lushness, and absorbency 
  • Extraordinary luxury and durability add up to an investment that will last forever

There’s a reason — well, many of them — why these two towel sets earn rave reviews from so many satisfied customers.


Keep Your Bath Towels Looking their Best

 We’ve already touched on the frequently asked question: what kind of towels do hotels use? But that’s only part of the question. Another question to ask? How do hotels keep their towels so white? 

How you care for your towels not only impacts how they look, but also how they perform. Improper care can lead to everything from dingy towels to the harming of delicate fibers. 

To learn best practices for how to care for your towels, make sure to check out our comprehensive Guide to Cleaning Towels: How to Wash & Dry Towels. You’ll also find additional care aimed at maintaining the vibrancy, softness, and plushness of your bath towels for years to come. 

At Peacock Alley, we’re all about helping people live more beautiful and comfortable lives through truly luxurious linens. To discover for yourself the simple pleasure of high-quality sheets, bedding, and bath towels, shop Peacock Alley today

The Best Bath Towels by Peacock Alley

You have many bath towel options from which to choose. So how do you know what’s real and what’s marketing hype? At Peacock Alley, quality is built into everything we do. Our legacy began nearly 50 years ago with one woman’s vision, and has endured and grown through the decades. We take great pride in our heritage, and we’re committed to doing it justice. 

At Peacock Alley, we source the majority of our fine quality fabrics from the world’s most responsible mills in places like Portugal and Turkey. Our skilled artisans then use these fabrics to sew beautiful bedding and bath linens. When you buy sheets or towels from us — wherever they originate — you can do so with the peace of mind that comes with knowing you’re making a conscious choice.



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