A New Outlook on Trademark Style

Dallas, Texas – September 1, 2010: Peacock Alley introduces the Fall 2010 collection of bed, bath and accessory table linens. The <strong>luxury linen</strong> brand, renowned for elegance, reveals a new outlook for their trademark enduring style; Peacock Alley’s Fall 2010 designs, patterns, colors and textures infuse new distinction to a collection recognized for its impeccable style, seamlessly joining the new with timeless favorites.

The Fall 2010 collections illuminate Peacock Alley’s brand vision of sophistication, matched with ease and relaxed style. New patterns, colors and design invite personal comfort, as well as personalized versatility within the collection.  The bed and bath linen collections transcend Peacock Alley’s understated allure with richly textured, nourishing beauty that makes a home a haven.

Long-time devotees of Peacock Alley know that Founder and Chairman, Mary Ella Gabler, debuted her view of stylish bed linens nearly 40 years ago and soon became an industry leader, designing linens for changing lifestyles. The pride and passion of the family business reigned for decades under Mary Ella and continues today under the savvy leadership of her son, Jason Needleman, CEO. While equally sensitive to and protective of Peacock Alley’s essence, Jason Needleman instills a new outlook for the 21st century, grounded in the same integrity.

Peacock Alley is the stunning meeting of design, subtle style and stellar quality. Design direction for Peacock Alley preserves proven designs while artfully presenting a new creative outlook, joining and refining the old with the new. In unison with the vision of Jason Needleman, CEO, Peacock Alley’s creative direction is led anew by a new generation.

Alongside a commitment to designing and producing the finest linens for personal nourishment and aesthetic beauty, Peacock Alley keenly supports nourishing social services; part of Peacock Alley proceeds help support Community Partners of Dallas’ Rainbow Room, an emergency resource center providing critically needed items to the abused and neglected children served by Child Protective Services.


Highlights of the Peacock Alley Fall 2010 Collection:


Bed Linen Ensembles and Sheets

Francesca ~ The neutral, tranquil elegance of the natural color Linen graces Francesca’s woven damask scroll design, as a garment washed, yarn-dyed cotton/linen. Quilted coverlets, duvets, bed scarves, shams and boudoir pillows inspire an expression of personal style for elegant combinations of the signature ensemble.

To complete the Francesca look… new Linen color is now featured on each of the following designs:

Montauk ~  Linen color, Pebble design matelassé coverlet and shams.

All-Seasons Blanket ~ Linen color, 100% Egyptian cotton blanket with textured binding.

Calypso ~ Linen color, 100% Egyptian cotton percale sheets with embroidered scalloped border detail sheeting.

Isadora ~ The luxurious surprise of chenille in a richly textured damask floral matelassé. Easy care 100% cotton reflects light in its depth and is softly sensuous to the touch, as coverlets, shams and boudoir pillows.

Martinique ~ Be transported this Winter by Martinique’s refreshing, tropical batik floral in soothing Seaglass blue. The linen blend delivers the warm appeal of woven linen in an artisan, classic pattern, including duvets, bed scarves, shams, pillows and tailored bedskirts that highlight the playful batik, eliminating winter gloom and enlivening any room.

*Martinique Fabric by the Yard ~ delivers the tropical destination to an entire room.

To complete the captivation of Martinique… new Seaglass color is now featured on each of the following designs:

Buffalo Check ~ Large-scale buffalo check pillows; yarn-dyed 100% cotton with self-corded edge, in Seaglass or Taupe check.

Calypso ~ Seaglass color, 100% Egyptian cotton percale sheets with embroidered scalloped border detail sheets.

Rio ~ Seaglass color, 100% linen.

Rio ~ The luxury of 100% linen sheets reflect new modern, classic colors tailored to soft, crisp perfection with satin stitch detail; new with flanged shams or self-corded pillows.

Lucia Silk ~ The subtly ornate, mosaic-inspired design in a cotton/silk blend matelassé, glimmers with glamour in the new bed scarf, decorative pillow and tailored bedskirt.

Vienna Silk ~ The circular, antique button motif matelassé in a cotton/silk blend</strong, emanates elegance in the new bed scarf, decorative pillow and tailored bedskirt.

Virtuoso ~ Signature sateen sheets in the newest, deepest hue, Sable. The color of dark sand; a sophisticated statement, soothing and sumptuous.


Bath Linen

Monte Carlo Bath Collection ~ Your personal spa with 100% Turkish cotton, waffle-weave unisex robe, slippers, tub pillow and shower curtain, in serene spa White.

Monaco Towel ~ Thickly textured 100% Turkish cotton towels complement the Monte Carlo collection in a checkerboard design with keyboard border in colors Linen or White.

Uptown Towel ~ A sculptured, Deco-inspired basket weave 100% cotton towel, befitting a bath of modern or majestic style in White or Ivory.

Linen Robe ~ Not to be limited to the bath, this Belgian linen kimono-style unisex robe tempts languorous lounging in Graphite, Ivory, Shell and Walnut.

Bamboo Robe & Towels ~ The newest color, Wheat, is the ideal image for the Bamboo/cotton blend kimono-style robe, highlighted by Bamboo towels in six shades of nature.


Accessory Table Linen

Soho Guest Towels, Cocktail and Dinner Napkins ~ The classic, enduring beauty of 100% Belgian linen napkins and towels with hemstitch edging in vintage shades for the table and bath.